Following on from the auditions, I have decided to go with Lucy to be my female protagonist in my music video. She will be the main focus of the video as she will be singing.
Using my target audience interview results, I have chosen an actress who is a teenager. When researching pop much videos, I have noticed the actors are quite young such as Dua Lipa in ‘New Rules’ and Madison Beer in ‘Dead’.
So, using a young female as my protagonist conforms tot he codes and conventions a pop music video.
Lucy’s main costume is a dark blue playsuit with a train which has white patterns on it.
I believe this costume conforms to the codes and conventions of a pop music video as it is similar to Lorde’s outfits in her music video, ‘Perfect Places’.
The outfit’s colour is blue which portrays the sadness of the song as Lucy tries to find someone she loved dearly from the past. Also this outfit was voted most popular in my target audience interview.
Lucy’ second costume will be a knitted jumper dress.
This outfit is very different to her first, however, I will be using this outfit in the grassy/wooded location. I would like my music to portray the different seasons so, summer is the main outfit at the beach, and autumn is the knitted dress in the woods. The outfit will be similar to Miley’s in ‘Malibu’.
I will be having two locations in my music video. The first one is the beach. References to the sea and water is in the lyrics of my chosen song so, I want to have a location which links back to the song. I will be using St. Ouen’s bay and St. Brelade’s Bay which looks very similar to Miley Cyrus’ music video, ‘Malibu’.
I will also be taking advantage of capturing the sunset to recreate the overlay effect Miley Cyrus uses.
The second location will be a grassy/wooded area like or St Ouen’s Common or St. Cathrine’s Woods.
I want to have a variety of locations as that is what you typically see in a pop music video. I want to capture nature to portray my narrative so, using a grassy/wooded area, similar to ‘Malibu’, will achieve this.
I want to have Lucy searching for someone in the woods and end up being lost to signify she is lost without this particular person.
My main prop will be a polaroid camera which was voted most popular in my target audience interview. I like the idea of capturing the good memories and then looking back on them when times are proving to be difficult. I also like the fact that polaroids fade away which link to the song title of my song, Faded. I think this prop forms to the codes and conventions of a pop video as it is used in Halsey’s music video which is called ‘Colors’.
I think it is better than using a phone as one can hold the memories. I will have Lucy looking at polaroids of the person she misses and tries to find.